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Hercules Tire Introduces the Premium, All-Terrain Terra Trac AT II: Successor to best seller is “next generation of tough and tested.”

FINDLAY, OH, July 1, 2013 – Hercules Tire announces the new Hercules Terra Trac AT II, a premium, all-terrain tire offering exceptional traction and wear-resistance, a quiet, stable ride and an industry-leading limited warranty featuring 60,000 mile/100,000 km coverage and road hazard protection on all SUV and LT sizes .

The Terra Trac AT II is the successor to the best-selling Hercules Terra Trac A/T – boasting 29 percent more sipes, 17 percent better tread wear, Hercules’ new silica-infused AT-C all-terrain compound, increased stability and an all-new blatantly aggressive tread and sidewall design. Independent testing saw the Hercules Terra Trac AT II out-perform its best-selling predecessor and other popular all-terrain offerings in dry handling, dry braking, wet handling and wet braking tests.

“The Terra Trac AT II isn’t just a better tire – it’s an all new tire developed using everything we’ve learned in nearly 10 successful years with the Terra Trac A/T,” said Joshua Simpson, vice president of marketing for Hercules Tire. “The Terra Trac AT II is an absolute winner.”

Premium design, construction and compounding yields the enhanced performance of the versatile Hercules Terra Trac AT II:

  • Outstanding traction is the result of new AT-C compound, more siping, tusk grooves, stone ejection features and extensive biting edges.
  • Even wear-resistance and longevity is delivered by beveled and rounded tread blocks, a built-up buttress, AT-C compound and deeper siping.
  • Noise reduction is attributed to an intelligent tread design that breaks sound paths and spreads sound energy over a broad range of frequencies.
  • Greater stability results from tied tread blocks, EKG siping and a mold profile shape that creates a more stable contact patch.

“Consumers want – expect, really – high performance with great value. The Hercules Terra Trac AT II gives our dealers an edge by enabling them to offer exactly that – a quality tire that offers enormous value and delivers security, longevity, control, quiet and stability,” said Simpson.

The Terra Trac AT II is available in 46 SKUs comprised of SUV and LT sizes, bringing Hercules Tire’s coverage of the premium, all-terrain replacement segment to nearly 90%. All sizes offer a 60,000 mile/100,000 km limited mileage warranty, industry-leading road hazard protection and Hercules’ 30-day “Trust Our Ride” test drive.

Consumers can use the tire finder on herculestire.com to find the right Terra Trac AT II for their vehicle and the Dealer Locator to find the nearest Hercules Tire dealer.


About the Hercules Tire & Rubber Company

The Hercules Tire & Rubber Company, founded in 1952 and headquartered in Findlay, Ohio, is a leading marketer of replacement tires in the USA, Canada and globally. Hercules offers an extensive selection of

passenger, UHP, light truck, medium truck, trailer, off-the-road, industrial and specialty tires manufactured by a worldwide supplier network.

Hercules has developed a strong reputation among its customers for its broad range of quality products, making the Hercules Brand and its associate brands some of the most sought-after proprietary brands in the industry. In addition, Hercules distributes over 20 leading national branded tire programs, and collectively offers over 10,000 skus.

Hercules operates regional wholesale warehouses in California, Oregon, Texas, Arizona, Illinois, Ohio, Florida, Colorado, Ontario, British Columbia, New Brunswick and Montreal under the name TDW (Tire Dealers Warehouse) or Hercules Tire Canada. Hercules operates on an international basis, in over 75 countries, from warehouses in the USA, Canada, and China under the name Hercules Tire International. In all, Hercules Tire operates over two million square feet of warehouse space globally.

Additional information can be found at www.herculestire.com.

Written by Default at 10:00