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Hercules® Tire Introduces Premium Studless Winter Tire


FINDLAY, OHIO, October 21, 2014 – Hercules® Tire is pleased to announce an all-new addition to its winter tire offering: the premium, studless Hercules Avalanche® R G2. Designed to deliver versatile reliability in severe and unpredictable winter conditions, the Avalanche R G2 delivers outstanding grip on any winter road surface – wet or dry, ice or snow – thanks to Hercules’ exclusive AWC2 compound. 

Smart new AWC2 compound uses silica and clean oils to provide superior lateral and linear grip at low temperatures and maintain outstanding performance in all temperatures and weather conditions. An EcoFT ™ designated tire, the Hercules Avalanche R G2 has very low rolling resistance and is manufactured using purified oils for cleaner, non-harmful use.

“The high quality construction of the Avalanche R G2 is very sophisticated. Both the design and the compound can accommodate any weather condition, so the tire is especially effective in areas that have highly variable winter weather. Versatility and value are the cornerstone of the Avalanche R G2,” said Joshua Simpson, vice president of marketing for Hercules Tire.

Premium performance features of the Hercules Avalanche R G2 include:

  • "Vacuum" siping on shoulders draws in water to facilitate direct contact with the road surface, releasing it as the tread block rolls upward.

  • Advanced siping uses the interaction of wide and narrow sipes to maintain a firm grip on quickly changing winter surface conditions.

  • Tread blocks feature a jagged edge to aid in deceleration and create bite for efficient braking on slippery surfaces.

  • Precise tread block geometry and overall structural design create responsive steering and confident handling.

The Hercules Avalanche R G2 is available in 38 SKUs with rim diameters from 14 -18 inches. All SKUs feature aspeed rating of R and SUV sizes are constructed with extra-durable, cut-resistant sidewalls.

“With the addition of the Avalanche R G2, we have created a winter line-up that gives dealers the opportunity to recommend a Hercules tire to almost any customer putting winter tires on their vehicle. Our offering covers a broad range of fitments including commercial and light truck, has studless and studdable options, and provides road hazard protection – all at a value that is unmatched in the industry,” said Simpson.


About Hercules Tires

Hercules Tires is widely recognized as the industry’s premier value brand with aa comprehensive selection of passenger, UHP, light truck, medium truck, trailer, off-the-road, industrial and specialty tires.  Since 1952, independent tire dealers and distributors have trusted Hercules to deliver oustanding, quality, exceptional support and unsurpassed value.

Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 72,000 customers across the U.S. and Canada. 

Additional information can be found at www.herculestire.com.

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