New Roadtour® 655 MRE Joins Hercules® Tire Roadtour Family
Mid-range touring tire offers better traction, quieter ride
FINDLAY, OHIO, May 20, 2016 – Today Hercules Tire announced that the Hercules Roadtour 655 MRE, a mid-range all-season touring tire, has joined the Roadtour collection. Compared to its predecessor, the Roadtour 655, this tire offers heightened traction, greater fuel efficiency, increased mileage expectations and a quieter, more comfortable ride.
“We are excited to be able to offer the Roadtour 655 MRE,” said Jedd Emans, vice president of marketing for Hercules Tire. “The original Roadtour 655 has been a bestseller since it came on the market in 2009. We built upon its success with the Roadtour 655 MRE by updating the tread design and making it lighter in weight. This tire will offer an excellent ride for an exceptional value – qualities our Roadtour family is known for to consumers and dealers. And, like the original, this tire offers Road Hazard Protection and a great mileage warranty.”
The Hercules Roadtour 655 MRE is made with the latest equipment and new technologies, with features including:
- Thin-Gauge Siping, 33 percent narrower than standard gauge siping, the micro sipes offer the same flexibility while delivering greater contact with the road for better traction,
- Zig-Zag Siping, a design that creates more biting edges and reduces lateral movement for less sway and improved handling,
- Optimized Pitch Sequence, an updated four-pitch sequence that allows for an increased number of lateral grooves, improving traction without increasing noise levels, and
- Enhanced Profile Shape, an updated profile design that optimizes surface contact with the road for maximum traction and tread life.
The Hercules Roadtour 655 MRE is available in seven new sizes, totaling 31 in all, covering 14 to 18-inch rim diameters, and accommodates popular fitments, such as the Toyota Prius and the Chrysler 200. In addition, this tire comes with up to 65,000 miles of warranty coverage that includes road hazard protection and Hercules’ exclusive 30-day “Trust Our Ride” test drive.
“At Hercules, we remain fully committed to providing high-quality products at a great value to independent tire dealers,” said Emans. “The Roadtour 655 MRE continues that tradition by joining the Roadtour 855 SPE all-season grand touring tire and the Roadtour XUV SUV/Crossover tire.”
Sizes of the Hercules Roadtour 655 MRE will be introduced to the market as Roadtour 655 inventories are exhausted.
Complete sizes and specifications for the Hercules Roadtour 655 MRE are available at herculestire.com/roadtour655mre.